Black Lives Matter began as a grassroots movement calling attention to police brutality and racial inequality. As it gained momentum, corporations spotted a reputational shortcut. Brands with little connection to criminal justice rushed to post black squares, sponsor events, and wrap sites in solemn statements. The intent looked compassionate, but the execution often centered on optics. Instead of examining supply chains, hiring practices, or community impact, many companies embraced symbolic gestures that played well online and in press releases. What started as a call for reform morphed into a branding exercise. Today, supporting BLM frequently looks less like measurable change and more like marketing strategy presented as morality.