It’s November 2025. Donald Trump is back in the White House, the executive orders are flying, and corporate America is suddenly discovering that “inclusion” doesn’t include straight white or Asian guys who actually know how to build airplanes that don’t lose doors mid-flight.
After half a decade of being guilt-tripped into worshipping at the altar of Diversity, Equity, and Inclusion, companies are running for the exits like they just found out the potato salad at the company picnic has been sitting in the sun since 2020. And good riddance. DEI was never about fairness or inclusion. It was legalized discrimination wearing a rainbow lanyard and a smug LinkedIn post. It deliberately picked people by race, gender, and bedroom preferences instead of talent, and the results were catastrophic: planes falling apart, movies bombing, employees miserable, shareholders furious, and actual human beings dying
Let’s not mince words: DEI is discrimination. Full stop.
Its entire foundation is “we have to discriminate against some groups today to make up for discrimination yesterday.” That’s not justice. That’s just racism with a better PowerPoint deck.
The Supreme Court made it crystal clear in 2023 when they ended race-based college admissions. You cannot punish one racial group to benefit another. Yet corporations spent years pretending the ruling was just for campuses. It wasn’t. The 14th Amendment applies to everyone, including white and Asian guys named Chad or Wei.
Harvard was exposed for effectively requiring Asian applicants to outscore Black applicants by at least 250 SAT points and White applicants to outscore Black applicants by at least 140 SAT points just to have the same chance of admission. An Asian kid with perfect scores, national awards, and a side hustle curing rare diseases still got rejected because Harvard had already hit its secret “too many Asians” quota. Meanwhile, Black and Hispanic applicants with dramatically lower scores sailed right in because of their race.
That’s not “equity.” That’s racism in a progressive costume.
Universities didn’t learn the lesson, they just got sneakier. They killed the Office of Diversity and magically created the Office of Community Belonging & Flourishing two weeks later. Same staff, same quotas, new name. It’s like your cokehead cousin swearing he quit cocaine and now only does “Bolivian marching powder.”
Corporations did the exact same dance. Job postings that say “we strongly encourage applications from underrepresented backgrounds” are just polite HR-speak for “white and Asian men, don’t bother.” Reverse-discrimination lawsuits have absolutely exploded. America First Legal has filed hundreds, and they’re winning big. Companies are settling left and right because they know the courts are no longer playing along with the woke charade.
Picture this: you’re 30,000 feet in the air and the captain comes on the intercom: “Good news, folks! We crushed our diversity goals this quarter!”
Would you relax you? Or would you start googling “how to survive a plane crash”?
That dark joke stopped being funny when it became Boeing’s actual corporate policy.
After George Floyd, Boeing tied executive bonuses directly to hitting racial and gender quotas. They bragged about it endlessly. Then door plugs blew out mid-flight, whistleblowers were threatened or fired, safety culture collapsed, and we all remembered those two 737 MAX crashes that killed 346 people because corners were cut and no one wanted to be called racist for insisting on actual engineering standards.
Elon Musk nailed it: “Do you want to fly in an airplane where they prioritized DEI hiring over your safety? That is actually happening.”
Former Boeing employees have gone public saying management obsessed over diversity metrics while ignoring quality control. One senior engineer said meetings about “inclusion” outnumber safety briefings 10-to-1 in the final years.
In November 2024, new CEO Kelly Ortberg finally killed the entire global DEI department. By then the stock had cratered, the reputation was trash, and the FAA was crawling all over them like ants on a picnic.
But Boeing wasn’t alone.
United Airlines proudly announced their pilot class would be 50% women or people of color. Noble goal, except only about 6% of military pilots (the primary pipeline) are women and roughly 2% are Black. So either you dramatically lower standards, or you discriminate against better pilots. United chose both. Passengers noticed when training incident reports started spiking.
The Secret Service also caught heat in 2024–2025 for DEI hiring goals that allegedly contributed to security failures at Trump rallies. When the bullets are flying, “diversity” is a terrible substitute for competence.
2025 will be remembered as the year corporate America finally grew a spine, or at least discovered shareholders have pitchforks.
The list of companies that gutted, rebranded, or quietly murdered their DEI programs is now comically long: Walmart, Lowe’s, Target, McDonald’s, Meta, Ford, Toyota, Harley-Davidson, John Deere, Tractor Supply, Molson Coors, Jack Daniel’s, Amazon (killed supplier diversity mandates), Goldman Sachs, Citigroup, PepsiCo, Coca-Cola, Boeing, IBM, Accenture, Aldi, Verizon, PayPal, Disney, Bank of America, Wells Fargo, JPMorgan Chase, BlackRock (quietly), and dozens more.
In 2025, more than 200 S&P 500 companies removed terms like “diversity” and “equity” from their annual reports, while overall mentions of the acronym “DEI” across all filings plunged 68% from 2024. The Human Rights Campaign’s corporate equality index? Companies are dropping it like it’s radioactive waste, which it basically is since it rates companies on the gender and race of their employees, instead of their product.
Robby Starbuck ran campaign after campaign on X, exposing one absurd policy after another until CEOs folded faster than a cheap lawn chair. Add President Trump’s January 2025 executive orders, which banned DEI in the entire federal government, federal contractors, and the military, and threatened to pull contracts from any company still pushing racial quotas, and suddenly every general counsel in America was screaming “delete the rainbow graphics, STAT!”
Meta terminated its entire DEI team in January 2025. Verizon killed most of its programs by May. Even formerly untouchable tech giants started memory-holing their “inclusion” language from job postings.
But the best part? Some companies are still trying to sneak it in the back door. Amazon claims they ended goals but still has job ads screaming “underrepresented groups strongly encouraged.” Universities murdered the Office of Diversity and birthed the Office of Inclusive Excellence the next semester. It’s DEI with Ozempic, same fat, just hidden better.
That’s why Cancel Network is busier than ever. We screenshot everything. We keep every receipt. Because the woke didn’t surrender, they just went stealth.
Mandatory DEI training actually increases bias. Yes, really. The gold-standard studies, including Harvard Business Review’s own research, show forced diversity training makes people leave the room liking each other less. White and Asian employees feel like permanent villains. Black and Hispanic employees feel patronized as “diversity hires.” Everyone resents everyone. Congratulations, you turned your workplace more toxic than a Reddit comment section.
Morale collapsed. Glassdoor reviews from 2021–2024 are full of top talent saying they left because they were tired of being told their race or gender made them either oppressor or victim. When promotions obviously went to identity over performance, the best people walked.
Innovation died. Try being the lone conservative in a 2023 Google or Disney. Good luck saying “maybe this idea is bad” without getting hauled into HR for “microaggressions.”
Companies became cowardly and boring. Scripts got sanitized, products got ugly (remember Bud Light?), marketing got preachy, and customers punished them with their wallets.
On the other hand, the DEI industry itself got filthy rich with $8–10 billion a year in consulting fees to tell you your white employees need to “be less white” (Coca-Cola, 2021, still legendary for peak stupidity, which could cost the company billions). Even more ridiculous, in 2020, the taxpayer-funded Smithsonian Institution actually published an official poster declaring that “rational linear thinking,” “hard work,” “objectivity,” “the nuclear family,” “delayed gratification,” and “worship of the written word” were racist artifacts of “white culture” - then quietly deleted the whole thing after the entire world pointed and laughed.
And the kicker? DEI didn’t even achieve its own goals. Black and Hispanic representation in senior leadership barely budged from 2020 to 2024, and in many tech companies it actually went backward once the fear of boycotts wore off. All that money, all that resentment, zero results.
January 20, 2025, Inauguration Day, President Trump signed multiple executive orders that read like a love letter to every fed-up American.
He terminated every DEI office, position, and program in the federal government. He banned critical race theory and gender ideology training in the military. He ordered agencies to stop enforcing “disparate impact” discrimination claims (the legal theory that let companies be sued for not having enough of certain races even when they hired color-blind). He threatened to pull federal contracts from any company still pushing racial quotas.
The effect was immediate and brutal. Thousands of DEI bureaucrats lost their jobs. Federal contractors panicked and deleted programs overnight. The military started focusing on lethality again instead of pronouns.
By December 2025, even holdouts like Apple, Costco, and Delta are quietly scrubbing DEI language to avoid losing government business.
The message was clear: merit is back!
2025 is the year competence stopped being “problematic” and became mandatory again. Planes will stay in the sky. Tractors will start. Movies might be good again. Doctors will be chosen for knowing medicine, not for checking boxes.
- The future is not “diverse.”
- The future is not “equitable.”
- The future is not “inclusive.”
The future is competent.
And competence has no color, no gender, and no sexual orientation. It just works.
If you’re tired of being judged by your identity instead of your work, welcome to the winning side.
The woke purge finally has stated. But we will help by keeping evidence and receipts, some cockroaches always survive.
