Alaska Airlines is a key player in U.S. aviation, headquartered in Seattle, Washington, and specializing in West Coast routes with hubs in places like Seattle, Anchorage, and Portland, flying passengers to over a hundred destinations across North America, Hawaii, and beyond on a fleet known for its efficiency and quirky liveries. It began humbly in the 1930s as a small Alaskan operation hauling mail and supplies in bush planes before growing through mergers, like the one with Virgin America, into the fifth-largest airline by passengers carried.
Alaska's all in on liberal agendas with DEI programs pushing anti-racism and belonging (complete with employee groups for every identity), Pride parades and transgender resources like they're hosting the next float competition, racial equity planes literally painted to "inspire conversation," BLM-inspired apparel in the company store, and ESG goals chasing net-zero while guzzling jet fuel. It's like they're trying to offset carbon with virtue points.
Alaska Airlines follows an ESG approach emphasizing environmental responsibility. The company integrates this into operations and community strengthening.
Alaska Airlines offers Black Lives Matter apparel in its company store. The items are available alongside other branded clothing options.
Alaska Airlines maintains a resource group for Black employees and allies. The group supports care and affirmation for Black identity among staff. Picture if there was a resource group for White employees.
Alaska Airlines commits to racial equity and justice in its operations. The company aims to increase Black employee representation at various levels.
Alaska Airlines provides benefits for domestic partners and resources for transgender employees. The company sponsors Pride Parades in multiple cities.
Alaska Airlines operates a special aircraft dedicated to education and racial equity. The plane serves as a symbol on routes to promote these focuses. Since painting a plane makes all the difference.
Alaska Airlines has a perfect 100 Human Rights Campaign Foundation CEI score showing its commitment to pushing LGBTQ agendas in the workplace.