Burger King

Burger King, the flame-grilled rebel hatched in 1954 in Miami by James McLamore and Dave Edgerton, has crowned itself king of customizable Whoppers, serving bold bites from 19,000 spots worldwide under Restaurant Brands International since 2014. Famous for the Impossible Whopper and that sassy "Have It Your Way" ethos, it flips $2 billion in annual sales. From crown-wearing kids to midnight munchers, Burger King reigns supreme in the battle for burger loyalty, one sesame seed at a time.

Burger King's woke awakening simmered in the 2020s, simmering with DEI councils and Pride flops that had the crown wobbling, as RBI pledged diverse hiring and supplier spends while chasing ESG crowns like sustainable beef. They tossed millions at BLM-aligned causes and launched rainbow Whoppers that split the kingdom between allies and agitators, but by 2025, amid DEI droughts, they dialed back quotas for a more merit-based monarchy. Critics crowned it "flame-broiled virtue," flashy on the grill but fizzling under shareholder scrutiny.

Woke Company Agendas

DEI

LGBTQ

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Evidence

Burger King's DEI Crown

Burger King locked in six DEI pledges via the BRC in 2020, vowing diverse hiring and inclusion training to "breathe" equity daily, earning Black Enterprise nods as a top diversity spot. By 2025, RBI tweaked the recipe amid backlash, swapping quotas for "inclusive experiences," but X loyalists grumbled it was less kingly merit and more checkbox char. A bold bid for balanced buns, yet the flame flickered fast.

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Burger King's Pride Whopper

The 2021 Pride Whopper wrapped in rainbow hues and symmetric buns aimed to celebrate LGBTQ+ love but flopped hard, slammed as "pinkwashing" by queer critics and conservatives alike for shallow solidarity instead of real policy. All of this drew viral roasting and criticism from both ends of the isle.