Caribou Coffee, Minnesota's moose-mugged maven since 1992, has brewed $500 million in bold blends and lattes from 800 spots, blending Nordic coziness with caffeine kicks. Founders John and Kim Puckett's log-cabin vibe delivers seasonal sips like pumpkin mochas that warm winters. It's the brew that brings folks together, or it was.
Caribou's woke wake-up call came calling in the 2020s, with a Diversity, Equity, Inclusion Alliance (DEIA) advisory board crafting Pride tumblers and donations to gender-affirming wardrobes, all while ESG reports tout workforce diversity and sustainable sourcing like Rainforest Alliance beans. HRC nods for LGBTQ+ ERGs and anti-discrimination policies round out the rainbow roast.
