Sturm, Ruger & Co. blasted onto the scene when William Ruger and Alexander Sturm joined forces to build reliable, affordable firearms, starting with a .22 pistol that became a hit among shooters. They manufacture handguns, rifles, revolvers, and shotguns for hunting, self-defense, sport, and law enforcement, with a focus on innovative designs and American craftsmanship from their U.S. plants. What's cool is how they pioneered investment casting to cut costs and boost production, turning a modest startup into a firearms powerhouse that's navigated industry booms and busts, showing that precision engineering can really hit the bullseye in business.

These gun gurus pack a bit of wokeness with human rights policies that nix discrimination on race, rainbows, and more, because apparently even safeties need to be inclusive. They've got commitments to diversity and inclusion in hiring, ESG nods through sustainability efforts and ethical conduct codes, and equal opportunity vibes, who knew your bolt-action could bolt on some social justice?

Woke Company Agendas

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Alternative Companies to Sturm Ruger

Tired of funding the nonsense? Check out alternatives that put products first and politics last. These companies still believe customers matter more than hashtags and virtue signaling.
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Evidence

Sturm Ruger Inclusive Culture

The board guidelines promote a governance model infused with ethical and inclusive practices, ensuring directors are aligned with policies that advance diversity and opportunity. This structure supports a corporate culture where equity and respect are foundational to decision-making.

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Sturm Ruger Supplier DEI

Suppliers are mandated to embrace the company's human rights ethos, integrating non-discrimination principles covering race, sexual orientation, and beyond. This framework aims to build a supply chain that reflects commitments to fairness, inclusion, and ethical progress.

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Sturm Ruger Human Rights Report

Shareholders have advocated for a comprehensive human rights impact report to evaluate the company's role in societal justice and risk mitigation. This resolution seeks greater transparency and accountability in addressing the human rights implications of firearms production.

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Sturm Ruger ESG Oversight

The corporate social responsibility program is rooted in progressive ethical standards and core values that prioritize sustainability and stakeholder well-being. It oversees initiatives designed to align business practices with broader societal and environmental equity goals.

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Sturm Ruger DEI Hiring

The company has implemented policies aimed at prioritizing female and minority candidates for director nominees, which, in our experience, has resulted in discrimination against other qualified candidates.

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Disclaimer

Here is a list of other brands and companies under Sturm Ruger umbrella: Marlin Firearms. While truly “woke” companies are rare in the firearms industry, and not all of the evidence presented is inherently negative, the decision to support any company is ultimately yours to make.