DEI / Empowering People Initiative

Through its “Empowering People” program, New Balance highlights corporate DEI initiatives across hiring, training, and employee engagement. The company boasts of associate resource groups, inclusivity training, and internal volunteer programs designed to reinforce diversity goals. Rather than staying focused on athletics, NB actively markets its HR policies as part of its brand identity. For consumers, that means buying sneakers now comes with a side of corporate diversity lectures.