Hershey’s “Her for She” Campaign Includes Trans Woman

For International Women’s Day in Canada, Hershey added Fae Johnstone, a trans woman advocate, among the honored women in its “Her for She” campaign wrappers. This move drew criticism from conservative readers who accused Hershey of “erasing women,” while many defended the brand’s decision as part of its inclusion goals. Hershey responded by saying that the campaign reflects its values of diversity and inclusion, even at risk of backlash. That packaging may look sweet, but for some it’s an identity statement, not just a design choice.