Lush Transgender Propaganda

Lush faced backlash after placing a 24‑page leaflet on transgender issues into party bags for children aged seven or eight. The leaflet claimed a "media assault" on transgender people and minimalized concerns like side effects. Many saw this as pushing ideologized content into kids’ hands. Lush responded that the leaflet was intended as in-store display material, not automatically for children, yet admitted it should not have been placed indiscriminately.