Mars' Pride Packs

In 2022, Mars launched limited-edition Skittles Pride packs with artist-designed wrappers, donating $1 per pack (up to $100,000) to GLAAD for anti-LGBTQ+ discrimination efforts, the third year of partnership building on ERGs and HRC 100 scores for benefits like transgender health coverage. The campaign ties into 12 global LGBTQ+ resource groups advocating year-round.