McDonald's BLM Big Bet: Million-Dollar Checks for Social Justice
McDonald's
In 2020, McDonald's shelled out $1 million each to the NAACP and National Urban League, pairing it with a heartfelt ad mourning Black victims of injustice, boldly declaring "Black Lives Matter" across restaurant signs. The ACLU cried "woke-washing," citing racial pay gaps and harassment lawsuits that lingered like stale fries. The gesture was a hefty value meal of solidarity, but by 2023, the buzz fizzled, leaving questions about long-term impact.
