McDonald's 2024 ESG plan vowed net-zero emissions by 2050, with 38% Scope 2 cuts since 2018, cage-free eggs nailed early, and regenerative beef trials to curb methane burps from their 1.5 billion burgers yearly. Critics on social media smelled greenwashing, noting Scope 3 emissions only dropped 4% by 2025, despite flashy recycling coalitions and sustainable packaging boasts. It’s a bold eco-order, but delivering it feels like waiting for a McRib comeback.