McDonald's Pride Party: Drag Queens and Rainbow Nuggets Steal the Show

In 2023, McDonald's went all-in with "House of Pride," a Revry-streamed bash featuring queer comedy, vogue lessons, and "Livin' My Truth" merch, turning the golden arches into a virtual disco for Pride Month. The campaign earned a perfect HRC score for LGBTQ+ allyship, but X skeptics called it a corporate glitter bomb, masking spotty worker protections in less rainbow-friendly regions. It’s allyship with a side of fries, but does it deliver for the crew or just the brand?

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