New Balance Says “Everybody’s Welcome” with Pride 2021

New Balance rolled out its “Everybody’s Welcome” signature campaign for Pride 2021, complete with shoes, apparel, and a short film celebrating the LGBTQIA+ community. The collection features art by Zoie Lam, with gender-fluid, whimsical designs aimed at promoting inclusion. NB also supported GLSEN’s “Changing the Game” program and spotlighted LGBTQ youth stories. This wasn’t just fashion—it was full identity politics baked into sneakers.