Palladium Celebrates Pride with Rainbow Campaign

Palladium Boots launched a Pride campaign highlighted in fashion press, showing off rainbow-colored designs and positioning itself as an ally of equality. The marketing leaned heavily on slogans about visibility and inclusion rather than durability and function. Instead of focusing on the boots’ utility, Palladium used its platform to walk customers down a political runway. For some, the message was louder than the footwear.