Palladium Partners with Activist Influencer UglyWorldwide

Palladium teamed up with Jazzelle, aka @UglyWorldwide, a gender-fluid activist and social media figure, for a boot campaign. The collaboration emphasized breaking boundaries and promoting individuality as political expression. While meant to be edgy, the campaign signaled Palladium’s embrace of culture-war marketing. For customers, it was less about exploring the outdoors and more about exploring identity politics.