Pizza Hut's Pride Pop-Up: Serving LGBTQ Reads

In 2022 Pride Month, Pizza Hut launched a pop-up flaunting LGBTQ+ book recommendations as an alternative to Chick-fil-A's closures, sparking conservative cancel calls that branded it "woke washing" with a side of activism. The stunt aimed to boost visibility but drew fire for prioritizing agendas over pepperoni, with social media users dubbing it a slice of corporate clout-chasing. By 2025, it lingered as a cheesy footnote in Yum!'s DEI retreat.

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