Pride in the Shoe Aisle: NB’s 2020 Pride Pack

In 2020, New Balance joined the Pride parade in the sneaker world with colorful shoes, rainbow accents, and apparel designed for visibility. They leaned into LGBTQ imagery and slogans, pushing the idea that being loud in self-expression is an athletic virtue. Instead of just making running gear, NB made its store shelves into political display windows.