REI Mixes Climate Messaging with Social Justice
REI
REI doesn’t stop at selling tents and kayaks—it also wades into climate change activism tied directly to social justice campaigns. While environmental stewardship is core to outdoor brands, REI blends it with progressive politics, turning what could be conservation into a cultural crusade. Shoppers might just want camping gear, but REI insists on packing identity and activism into the same backpack.
