Beauty & Belonging, or Just More Corporate Preaching?

In 2025, Sephora released a full-on DEI documentary called Beauty & Belonging, filmed across eight countries and featuring 75+ employees and brand founders. The film, which premiered at Sundance, was framed as proof of Sephora’s “commitment to inclusion.” Translation: your makeup shopping trip now doubles as a sociology lecture. While other companies quietly step back from DEI, Sephora is doubling down on the politics of eyeliner.