Makeup, But Make It Quotas

In 2020, Sephora pledged that 15% of its shelf space would go to Black-owned brands, citing its DEI commitments. While this sounds noble, it effectively means shelf space is determined by skin color rather than product quality. The company brags about its “diverse hiring practices” but ignores concerns from employees who feel these initiatives create tension in stores. Inclusivity shouldn’t mean exclusivity, unless you’re Sephora.