Strive Asset Management is what happens when Wall Street finally gets tired of playing social justice warrior. Founded by Vivek Ramaswamy, Strive positions itself as the anti-ESG alternative to the BlackRocks and Vanguards of the world. Instead of using your retirement money to push climate activism, racial quotas, or gender politics, Strive says it will focus on one thing only: making returns for shareholders.
Their pitch is simple but powerful. Stop funneling capital into companies that care more about Pride floats than profit margins. Stop listening to asset managers who think they are running the United Nations instead of investment firms. Strive calls its approach “Excellence Capitalism,” which basically means doing your job, making money, and letting politics take a back seat. It is finance stripped of ESG fluff and identity pandering.
