Companies Pushing Social Justice Agendas
Social justice has become the corporate catch all for any trendy cause that fits into a hashtag or glossy ad. From rainbow logos in June to climate slogans, brands learned they could look virtuous without doing the hard work of reform. The term is broad and emotional, perfect for executives eager to project morality while changing little behind the scenes. Marketing turned activism into a style guide while factories, policies, and supply chains stayed the same.
