General Motors, the Detroit dynamo founded in 1908 by William C. Durant, has cranked out icons like the Corvette and Silverado, powering American roadways with over 6 million vehicles sold annually across brands like Chevrolet, GMC, and Cadillac. As a $171 billion behemoth employing 163,000 worldwide, GM's legacy is pure muscle: from assembly-line revolutions to EV trailblazers like the Bolt, it's the blueprint for mass-market mobility that hauls families, fleets, and fantasies without skipping a beat.
GM's woke revamp roared to life in 2020, turbocharged by George Floyd's tragedy, with a $10 million BLM-aligned donation blitz to NAACP and racial justice outfits that had critics calling it "virtue V8s." DEI dashboards lit up with 30% underrepresented leadership targets by 2025, employee resource groups multiplying like cupholders, and ESG vows for net-zero by 2040 plus 100% renewable U.S. power by 2025. Pride parades got a GM float with Trevor Project tie-ins, but 2025's DEI report scrub (ditching explicit quotas for vague "inclusion") sparked social media laughter of backpedal blues, proving even the Big Three can stall when shareholder tires hit the anti-woke skid.
In 2024, GM doubled down on DEI with a fresh strategy targeting 30% underrepresented folks in leadership, rolling out talent equity audits and ERGs like the Black Network Group to "realign for business success," because nothing oils the gears like checkbox champions. They boasted 19,000 employees hitting 11,700 skills courses, but X gearheads griped it was more pit stop than podium, especially post-2025 report's DEI dialect swap to "inclusive vibes."
GM locked in contracts for 100% renewable electricity across U.S. ops by 2025, slashing Scope 2 emissions while eyeing global net-zero by 2040, complete with supplier EcoVadis mandates for 50+ sustainability scores.
For Pride 2024, GM teamed with The Trevor Project as exclusive auto ally, funneling funds for crisis support to 30,000 LGBTQ+ youth while waving rainbow roundels on socials and floats. They touted 90/100 HRC scores for benefits like gender-affirming care.
Post-Floyd in 2020, GM dropped $10M on NAACP and racial justice crews, birthing an Inclusion Advisory Board chaired by CEO Mary Barra to "root out intolerance," with ERGs like BERG amplifying Black voices. The cash fueled HBCU scholarships and anti-bias training, but 2025's DEI dip had critics idling on "one-lap wonder" status.
In 2024, GM funneled scholarships to 19 HBCU students via Juneteenth ties and NABJ booth flexes, aiming to "restore the table" with diverse pipelines amid $64M in community grants. It spotlighted Black talent via ERGs and sales challenges netting 2,450 diverse deals, but whispers of favoritism suits turned the torque wrench.