Harry’s Razors was founded as a sleek, direct-to-consumer shaving brand that promised good blades without the bloated price tags of legacy companies like Gillette. For a while, they kept it simple — affordable razors, trendy marketing, and a modern subscription model. But eventually, Harry’s decided to carve out a new identity, not by sharper blades, but by leaning into progressive activism.
The turning point came when Harry’s pulled its advertising from a conservative podcast, calling the host’s views “inconsistent with their values.” That move sparked outrage from customers who just wanted razors without political strings attached. Enter Jeremy’s Razors, a direct response brand launched by Jeremy Boreing, co-CEO of The Daily Wire, as a counter to Harry’s decision. Jeremy’s promised not only sharp razors but also a sharp rejection of woke marketing. In the end, Harry’s Razors became less known for its product and more for accidentally launching a competitor by letting politics run the show.
