Bevel, founded in 2013 by Tristan Walker, crafts razors and grooming kits tailored for textured hair, solving shave irritation for Black men with precision blades and soothing creams, raking in $50 million yearly through Target and online. It’s a Black-owned brand that’s all about practical solutions. Think safety razors and beard oils that work without the hype. Bevel delivers barbershop results to everyday guys who want function over flash. Bevel’s no-nonsense approach makes it a standout for those who value a smooth face over a smooth-talking agenda.
Non-woke to the core (almost), Bevel skips the DEI dog-and-pony show, ESG reports, or Pride promotions, focusing instead on empowering men through grooming that works for their skin, not their politics. Their community efforts, like mentoring young entrepreneurs, stay grounded in merit and utility, not social justice scripts, making them a sharp alternative to Gillette’s preachy pivots. For traditionalists, Bevel’s a clean shave that cuts through the noise, offering quality without the cultural baggage. It’s the blade for guys who want results, not rallies.
