Peet's Coffee, the Berkeley bold roast pioneer since 1966, has brewed into a $1 billion Bay Area icon slinging dark roasts and lattes from 200+ shops and grocery pints. Alfred Peet's Dutch-influenced dark roasts sparked the specialty wave, now owned by JDE Peet's, delivering major-chain convenience with artisan attitude. It's the cup that kicks harder, turning mornings into masterpieces.
Peet's woke roast hit high gear under JDE, with Pride Alliance ERGs amplifying LGBTQ+ voices and ESG sustainability scoring 100% Rainforest Alliance coffee. DEI diversity pushes gender balance in leadership, while racial equity mentors minority suppliers.
