Prada is the iconic Italian luxury fashion house dishing out high-end handbags, ready-to-wear clothing, shoes, and accessories with that signature minimalist vibe and quirky prints that scream "I'm too cool for logos" – unless it's their triangle plaque, of course. Founded by Mario Prada in Milan as a leather goods shop specializing in trunks and bags, it got a glow-up under granddaughter Miuccia Prada, blending intellectual edge with commercial savvy to become a global powerhouse under Prada Group, influencing everything from runway trends to movie wardrobes.

As for woke, Prada's parading the progressive playbook with anti-racism initiatives sparked by past branding blunders that echo BLM calls for accountability, DEI programs auditing diversity like a seasonal collection review, Pride alliances donating to LGBTQ causes that turn catwalks into inclusivity statements, women's empowerment pushes through global campaigns, and ESG strategies aiming for eco-friendly supply chains that let them tout sustainability amid all the leather luxury.