Sixt is a German powerhouse in the car rental game, offering premium vehicles for rent, leasing, and even ride-hailing services across Europe, the U.S., and beyond, with a fleet that's all about that flashy orange vibe and no-nonsense efficiency. It kicked off in the early 1900s as a small Munich outfit before expanding into a family-run empire that's now one of the biggest players in mobility, surviving world wars and economic dips by betting big on innovation like digital bookings.
Sixt's diving headfirst into the pool with DEI networks that celebrate every identity under the sun, Pride parades where they wave the rainbow flag like it's a checkered one at a race, ESG strategies aiming for eco-glory while cars guzzle gas, and diversity pushes that include anti-discrimination nods, it's all wrapped in that corporate "inclusion for all" bow. It's like they're renting out virtue along with the BMWs.
