Bud Light’s Big Mistake: The Mulvaney Fallout

In April 2023, Bud Light stirred up a firestorm by partnering with transgender TikTok influencer Dylan Mulvaney in their “Easy Carry Contest” campaign. The collaboration included a commemorative can honoring Mulvaney’s “365 Days of Girlhood” series. This move sparked furious backlash from conservative figures, calls for boycotts, and a sharp drop in sales. The controversy laid bare how Bud Light’s attempt to appeal to a broader audience ended up alienating its core base