GM's Equity Engine
General Motors
In 2024, GM funneled scholarships to 19 HBCU students via Juneteenth ties and NABJ booth flexes, aiming to "restore the table" with diverse pipelines amid $64M in community grants. It spotlighted Black talent via ERGs and sales challenges netting 2,450 diverse deals, but whispers of favoritism suits turned the torque wrench.
