ASUS, the Taiwanese tech titan, kicked off in 1989 when a group of engineers dreamed up a "small and beautiful company" in Taipei, quickly cranking out top-tier motherboards that put them on the map. They've evolved into a global powerhouse pumping out laptops, desktops, gaming rigs under the Republic of Gamers banner, monitors, phones, and all sorts of consumer electronics, think Zenbook ultrabooks to beast-mode ROG setups that make gamers drool. They pioneered the netbook craze with the Eee PC back in the day, revolutionizing portable computing before tablets stole the show, and they've stayed innovative with VR, IoT gadgets, and robotics.
This hardware hero dips into woke territory with strong ESG commitments pushing climate action, circular economy vibes, and responsible manufacturing, because your gaming laptop apparently needs to save the planet too. They've got DEI baked in, touting diverse, equitable workplaces free from discrimination (including on gender, race, and more), digital inclusion programs to bridge gaps for underrepresented folks, and even a happy Pride Month nod from their ROG team. Who knew your next motherboard could come with a side of social justice seasoning?
