Nothing burst onto the scene in 2020 when Carl Pei, the co-founder of OnePlus who helped make "flagship killers" a thing, ditched retirement after about 10 days to start fresh in London. He raised seed money from big names like Tony Fadell (iPod daddy) and Casey Neistat, then dropped the transparent Ear (1) earbuds in 2021 followed by the iconic Phone (1) in 2022 with its glowing Glyph LED interface that lights up for notifications without needing your screen. The company cranks out sleek smartphones, earbuds, and accessories running clean Nothing OS, all with a focus on fun, minimalist design, community vibes, and making tech feel exciting again.

Nothing stays anti-woke by channeling straightforward founder energy and design obsession over any rainbow campaigns, BLM tie-ins, or heavy DEI preaching, no virtue-signaling floods their site or launches. Their culture pushes open, honest teamwork and practical sustainability like plastic-free packaging without turning it into a social justice sermon.

Woke Agendas Avoided

Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.