Binance US is the American offshoot of the global crypto giant Binance, serving as a compliant exchange for U.S. users to buy, sell, trade, and stake hundreds of cryptocurrencies like Bitcoin and Ethereum, with features like a wallet and educational resources to make crypto accessible. It was created to navigate U.S. regulations after the parent company faced scrutiny, building a separate platform that's weathered legal tussles with the SEC while focusing on secure, low-fee trading.
Binance US dips its toes in the agenda with DEI celebrations that tout diversity and equity as core values, Pride Month nods to the LGBTQ crowd like they're hosting a virtual parade, and chats on crypto adoption in communities of color that smell like racial equity outreach. It's not screaming politics from the rooftops or funding BLM rallies, but their inclusive workplace push and equitable finance talk feels like a nod to the woke playbook.
