After complaints rolled in, Braun’s controversial advert featuring a trans model and visible mastectomy scars was reviewed by the UK Advertising Standards Authority under claims of inappropriate surgery depiction and possible code violations.

Braun featured a shirtless trans male model with mastectomy scars using its Series X trimmer, and it set off conservative critics calling for boycotts and accusing the brand of pushing a radical agenda.

Braun, as a P&G brand, adheres to the company's DEI framework that fosters an inclusive culture through employee resource groups and bias training for all staff. This approach ensures representation across gender, race, and abilities, turning the workplace into a model of equity engineering.

Braun aligns with P&G's racial equity commitments by supporting BLM-inspired initiatives, including donations to civil rights groups and programs addressing systemic racism. This corporate stance frames social justice as a core value, blending brand loyalty with activism allegiance.