Breyers, born in 1866 when William Breyer started hand-cranking ice cream in Philadelphia, has grown into a freezer aisle titan under Unilever, dishing out classics like Natural Vanilla to millions of American households with $498 million in 2022 sales. It’s the go-to for affordable, creamy comfort, serving up nostalgia in pints that make family movie nights and summer picnics feel like a warm hug from simpler times, all without the artisanal price tag.
But don’t let the vanilla fool you, Breyers has churned deep into woke waters, riding Unilever’s progressive wave with DEI hiring targets, ESG pledges for net-zero emissions by 2030, and BLM-era donations to groups like the NAACP that turned their scoops into social statements. From perfect HRC scores for LGBTQ+ benefits to €2 billion in diverse supplier spends by 2025, Breyers mixes inclusion and eco-goals into every pint.
Breyers, via Unilever, pushed 2023 DEI goals to boost women and underrepresented groups in leadership, hitting 42% female managers and 20% diverse hires with mandatory bias training for recruiters. The plan spans all Unilever brands, including ice cream, to ensure “equity at every level.”
Breyers joined Unilever’s 2023 ESG commitment to reach net-zero emissions by 2030, using renewable energy in factories and sustainable vanilla sourcing to cut carbon emissions by 15% since 2015, plus recyclable pint packaging.
In 2023, Breyers, through Unilever, scored a perfect 100 on the Human Rights Campaign’s Corporate Equality Index for LGBTQ+ policies, offering gender-affirming health benefits and a proUd employee network for queer allies.
In 2020, Breyers’ parent Unilever donated $2 million to NAACP and Black community groups after George Floyd’s death, with Breyers joining social media solidarity posts and adding Juneteenth as a company holiday.
By 2025, Breyers, via Unilever, committed €2 billion annually to suppliers owned by women, minorities, veterans, disabled people, and LGBTQ+ entrepreneurs, including ingredients for ice cream pints.