Bombardier Recreational Products, or BRP, spun off from the bigger Bombardier Inc. as an independent outfit focused on fun machines, tracing its roots back to a clever inventor in Quebec who whipped up the first snow vehicle in his garage to tackle harsh winters. They design, build, and sell powersports gear like snowmobiles, ATVs, side-by-sides, personal watercraft, boats, and engines, powering adventures on snow, dirt, water, and even asphalt across the globe. What's nifty is how they evolved from pioneering the snowmobile craze to snapping up brands for boats and off-road beasts, turning a family tinkering legacy into a high-octane empire that's all about pushing limits.
These adventure enablers amp up the wokeness with a CSR program that's heavy on ESG, vowing to green their ops and products while fostering DE&I councils for an "inclusive culture" where everyone from diverse backgrounds gets a fair ride. They've got non-discrimination policies covering race and rainbow identities, Pride shoutouts to support LGBTQ+ vibes, and anti-bullying campaigns that nod to social justice.
