Companies Pushing a Woke Climate Agenda and Alternatives

Climate activism has become the ultimate marketing accessory for global brands. From splashy “net zero by 2050” pledges to commercials of wind turbines and polar bears, corporations treat climate initiatives as a fast pass to moral superiority. They know few customers will read the fine print, so broad promises and green-colored logos become the norm. The problem is that many of these claims are empty words meant to signal virtue rather than deliver results. This agenda is closely related to ESG.