WhatsApp was once marketed as the gold standard of private messaging. No ads, end-to-end encryption, just you and your friends sending memes at 2 a.m. Then Meta (formerly Facebook) bought it, and the fairy tale ended. Today, WhatsApp still pretends to be the champion of privacy, but behind the green logo it has been caught sharing user data with its parent company and cozying up to outside partners. Your “private” messages are safe, until they aren’t.
Instead of simply delivering secure chats, WhatsApp now doubles as a corporate activist. It pushes climate change campaigns, lectures users on inclusivity, and inserts global NGO partnerships into what should be a straightforward messaging service. If you thought WhatsApp was only for group chats and voice notes, the app is happy to remind you that it is also your personal hall monitor.
WhatsApp’s Communities feature comes with “inclusivity guidelines” that teach users how to set cultural boundaries and promote respectful speech. Messaging apps are now expected to train you in virtue as well as deliver texts.
WhatsApp sits under Meta’s corporate DEI and ESG playbook. That includes hate speech rules with identity-based exceptions and climate responsibility statements. WhatsApp inherits the activist culture of its parent, ensuring your chat app comes with a side of politics.
Meta maintains a public LGBTQ+ Safety policy page under its community safeguards that covers all its platforms, including WhatsApp. This means WhatsApp is subject to the same corporate guidelines aiming to “support and protect the LGBTQ+ community.” It’s not just casual alignment, it’s baked into the safety rules.
WhatsApp partnered with the United Nations on its ActNow campaign, turning the app into a climate classroom. Users received environmental tips and calls to action through the same service that was supposed to just deliver messages.