Ultra Right Beer, also known as Conservative Dad’s Ultra Right 100% Woke-Free Beer, was created in April 2023 as a direct response to the Bud Light Dylan Mulvaney fiasco. Launched by political commentator Seth Weathers, the brand positioned itself as the unapologetic alternative for drinkers tired of corporate activism in their beer. With the slogan “100% woke-free American beer,” Ultra Right made its stance crystal clear: focus on taste, tradition, and values instead of politics.
The brand quickly went viral, earning national attention for its bold ads mocking Bud Light while promising customers a product that reflects their values. Sales took off online, with Ultra Right shipping to states across the U.S. and building a reputation as the go-to conservative beer. While it is newer to the market than legacy brands, its identity as a protest brew makes it a symbol of how customers are ready to ditch companies that push activism over customers.
