Jackson Family Wines kicked off as a passion project by Jess Jackson, a lawyer turned vintner who planted his first Chardonnay vines on a former orchard in California's Lake County. The company specializes in premium wines from estate vineyards across the globe, emphasizing terroir-driven expressions in everything from Chardonnay to Cabernet Sauvignon, with a portfolio that spans California, Oregon, and international spots like France and Italy. What's fascinating is how this family affair evolved from one blockbuster Chardonnay brand into a massive operation that's all about meticulous farming and winemaking, proving that starting small can lead to big sips worldwide.
These wine folks are deep in the woke game, with a heavy focus on DEI through task forces and alliances that push for racial equity and inclusion, because nothing says "fine wine" like a side of social justice. They've backed BLM vibes with statements and hires aimed at diversity, sprinkled donations and support into Pride events via their brands, and their ESG-heavy "Rooted for Good" plan is basically a manifesto for saving the planet while ensuring everyone's glass is half full of equity, who knew Cabernet could come with such a conscience?
As part of its DEI efforts, the company supports underrepresented groups including LGBTQ+ through talent growth initiatives. It partners with programs that include mentorship for diverse communities.
The company has created the IDEA Alliance to develop inclusive policies and celebrate diverse cultures. It focuses on internships and volunteer opportunities to advance racial equity.
The Rooted for Good initiative outlines commitments to reduce carbon emissions, implement regenerative farming, and manage water resources. It serves as a sustainability and climate action plan for the company's operations.
La Crema, a brand under Jackson Family Wines, has been a sponsor of LGBT+ events including SF Pride for years. The company confirms ongoing participation in Pride activities to support the community.
Jackson Family Wines has established a diversity task force to find ways to hire more African Americans. CEO Rick Tigner stated that the company aims to improve recruitment of Black candidates into the company and the community, following its previous efforts to increase representation of women and Latinos.
The company has formed a Diversity, Equity & Inclusion Task Force to develop a roadmap for change within the organization. This includes implementing anti-bias training, mentorship programs, and community partnerships to foster inclusion.