Gucci is the Italian luxury fashion icon slinging high-end handbags, clothing, shoes, and accessories that scream opulence, with a flair for bold prints and logos that turned streetwear into status symbols, all under the Kering group umbrella. Founded by Guccio Gucci in Florence as a leather goods shop, it evolved from family-run to global empire, weathering scandals like family feuds (hello, House of Gucci movie) while becoming a pop culture staple for celebrities and influencers.

Gucci's virtue-signaling harder than a runway strut with Chime for Change pushing gender equality like it's the new black, DEI councils fostering "inclusion" in the fashion world that aim to reflect diverse consumers (because apparently luxury needs equity audits), BLM solidarity statements decrying racism while donating to anti-discrimination causes, Pride collections turning logos rainbow for LGBTQ support, and ESG reports chasing sustainability goals that let them greenwash leather production amid all that jet-set carbon.