Jeni's Splendid Ice Creams, founded in 2002 by Jeni Britton Bauer in Columbus, Ohio, crafts artisanal scoops like Brambleberry Crisp from a network of shops and pints sold nationwide, pulling in $100 million annually with flavors that turn everyday treats into edible art. It's the indie darling of the freezer aisle, blending small-batch magic with nationwide reach to delight dessert fans who want bold tastes without big-chain blandness.
Jeni's woke flavor kicked in around 2020, with strong BLM statements and Pride partnerships that mixed social justice into their scoops, earning B Corp status for ESG efforts like local sourcing. They back diverse teams and Black-owned businesses, but social media users in 2025 called it "virtue vanilla" amid broader corporate cool-downs. For ice cream lovers, Jeni's progressive pints feel like a surprise chunk of activism in every bite.
