John Deere, the green machine giant, started when blacksmith John Deere crafted a self-scouring steel plow that revolutionized farming by slicing through sticky Midwest soil like butter. Today, the company churns out tractors, combines, excavators, and forestry gear for agriculture, construction, and lawn care worldwide, blending old-school durability with high-tech precision ag tools like GPS-guided planting. What's fascinating is how this 1800s startup grew into a Fortune 500 behemoth, snapping up brands for road-building and logging while pioneering sustainable farming tech that helps growers squeeze more from less - proving that innovation in dirt can yield serious green.
These plow pushers plow into wokeness with DEI councils and ERGs that champion diversity from the boardroom to the barn, because apparently harvesting inclusivity is the new crop rotation. They've pledged bucks to racial justice orgs echoing BLM, flaunt rainbow support through LGBTQ groups, and their ESG playbook vows to green the globe with renewable energy goal. Who knew your tractor could haul in so much social signaling?
