Vista Outdoor was a major player in the outdoor sports and recreation scene, designing, manufacturing, and marketing gear for shooting sports and outdoor activities like cycling, fishing, and camping. It started as a spin-off from a defense company, building a portfolio of well-known brands that catered to adventurers and sports enthusiasts worldwide. What's interesting is how it grew into a "house of brands" empire, blending ammo with outdoor essentials, before splitting its operations in a big corporate shake-up. Showing that even in the great outdoors, business can get a bit wild with mergers and acquisitions.
These outdoor outfitters gear up for wokeness with ESG reports that tout sustainability and social good, because apparently even ammo needs an eco-conscious angle. They've funded programs for diversity in the outdoors, echoing racial equity pushes, and their CSR game includes inclusion commitments that cover the rainbow spectrum.
