Cabela’s is a heritage outdoor retailer famous for fishing, hunting, and camping gear, not cultural revolutions. Their brand identity leans heavily on conservation, veterans support, and outdoor tradition. While there have been legal cases and public petitions related to transgender employee rights, Cabela’s does not appear to run flashy Pride campaigns or identity-politics branding like many woke brands do. The company was bought out by Bass Pro Shops in 2017, which has kept the overall focus on outdoor heritage and tradition. If you're looking for outdoor gear where performance and legacy matter more than political statements, Cabela’s is still one of the better options in the retail space.
