Who Gives A Crap is the cheeky Aussie toilet paper brand slinging eco-friendly rolls made from recycled fibers or bamboo, keeping things soft, strong, and affordable while donating half their profits to build toilets and improve sanitation in developing countries. It all started when the founder crowdfunded the first batch by sitting on a toilet for days (talk about commitment issues), growing into a global B Corp certified operation that's uncrapped millions in donations and expanded to tissues, trash bags and paper towels.

Who Gives A Crap is flushing out the virtue signals with DEI chapters preaching anti-racism and inclusion, BLM solidarity statements vowing to dismantle "destructive systems," LGBTQ allyship via rainbow-hued policies and Pride nods, and ESG reports tracking carbon footprints while chasing sustainability goals that scream eco-savior.

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Evidence

Who Gives A Crap's Pride Post

Who Gives A Crap promotes its partnership with a brand during Pride Month. The post highlights donations to improve water and sanitation in developing regions.

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Who Gives A Crap's Carbon Report

Who Gives A Crap has a third-party verified carbon footprint for the company and its parent entity. The report covers emissions tracking as part of sustainability efforts.

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Who Gives A Crap's LGBTQ Allyship

Who Gives A Crap supports team members of all genders and sexual orientations through inclusive hiring, medical, benefit, and leave policies. The company commits to ongoing allyship and adaptation for the LGBTQIA+ community.

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Who Gives A Crap's DEI Growth

Who Gives A Crap embeds explicit core values and philosophies to build the foundation of DEI. The company broadens employees' awareness through workshops and resources focused on diversity, equity, and inclusion.

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Who Gives A Crap's Anti-Racist Push

Who Gives A Crap commits to being actively anti-racist to avoid upholding destructive systems leading to violence against marginalized communities. The company plans to review its practices and educate its team on these issues.

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Who Gives A Crap's DEI Foundation

Who Gives A Crap focuses on building a foundation for diversity, equity, and inclusion by establishing core company values and philosophies. The company broadens employee awareness through workshops and resources on these topics.

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Who Gives A Crap's BLM Backing

Who Gives A Crap expresses support for the Black Lives Matter movement and commits to being actively anti-racist. The company outlines internal practices to ensure equal treatment of candidates and plans for further DEI improvements.

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