Cotopaxi is a vibrant outdoor brand churning out backpacks, jackets, and all sorts of gear designed for folks who want to hike, travel, and conquer the wild without leaving the planet in shambles. Founded by someone inspired by their Latin American upbringing and a towering Ecuadorian volcano, which doubles as the company's namesake , they kicked off with innovative packs made from repurposed materials to cut down on waste. Now based in Utah, they've grown into a full-fledged adventure empire with a quirky llama mascot that's as iconic as their colorful designs, symbolizing loyalty and eccentricity in the rugged Andes style.
But, Cotopaxi takes "woke" to new heights, literally, by embedding social justice and green vibes into their DNA like a backpack stuffed with virtue signals. From supporting LGBTQ causes through targeted partnerships, pushing DEI to make trails inclusive for everyone, and boasting ESG policies that scream environmental responsibility while fighting poverty. It's as if they're not content with just selling gear; they have to save the world one recycled fabric at a time, complete with racial equity efforts that poke at systemic barriers in the outdoors. Who knew climbing a mountain could come with a side of progressive preaching?
