TerrAscend is a leading cannabis company founded in 2017 in Canada, starting as a licensed producer with a major investment from Canopy Growth and co-led by Jason Wild. It pivoted to the US market in 2018, securing vertically integrated operations in New Jersey and expanding through acquisitions in California, Pennsylvania, Maryland, and beyond. Today, it cultivates, processes, and retails high-quality cannabis products across medical and adult-use markets, operating dispensaries, facilities, and brands like The Apothecarium, Cookies, Kind Tree, and Wana, with about 1200 employees and 2024 revenue hitting $306.7 million.
TerrAscend keeps its site and public channels free of DEI mandates, Pride endorsements, BLM shoutouts, or equity buzzwords, just focusing on growing great cannabis without turning team meetings into inclusion seminars. Their only nod to welcoming folks is a simple "for Everyone" vibe, proving you can serve diverse customers without the full corporate rainbow routine. With rapid US expansion amid shifting laws, they've built a powerhouse without needing social justice tie-ins to thrive.
