Ben & Jerry’s built its reputation on funky flavor names and chunky pints, but over time the brand has become just as well known for politics as it is for ice cream. From climate justice campaigns to BLM statements, LGBTQ activism, and even a boycott of Israel, the company rarely misses a chance to weigh in on hot-button issues. For fans who just want dessert without the lecture, this can feel like a brain freeze that never ends.
While the ice cream still has its loyal followers, the brand’s identity has shifted from “fun and indulgent” to “woke and outspoken.” Press releases read more like activist manifestos, and ad campaigns focus more on causes than chocolate chips. For customers tired of politics in every pint, Ben & Jerry’s has become the poster child of what happens when social justice becomes the main ingredient.
Even when customers threatened boycotts, Ben & Jerry’s kept serving up BLM activism. Apparently, social justice is their favorite new flavor of the month.
Ben & Jerry’s says saving the planet is as important as selling ice cream. Their climate justice page reads more like a Greenpeace flyer than a dessert menu.
Ben & Jerry’s brags about its “long, proud history” of pushing LGBTQ rights. The ice cream may be sweet, but the activism is nonstop and the rainbow sprinkles are not optional.
After years off the air, Ben & Jerry’s returned with an ad campaign not about ice cream but about recruiting activists. Who knew dessert could come with a side of politics?